Singapore Tourism Board and China Council for the Promotion of International Trade Sign Memorandum of Understanding to Deepen Exhibition Industry Cooperation

SINGAPORE / CHINA, 22 January 2026 – The Singapore Tourism Board (STB) and China Council for the Promotion of International Trade (CCPIT) today signed a Memorandum of Understanding (MOU), marking the first MOU signed between the two organisations specific to cooperation in the exhibition industry.

This three-year agreement establishes a cooperative framework focusing on three key areas:

Exhibition Facilitation Support: CCPIT will encourage relevant Chinese exhibition enterprises and institutions to organise international economic and trade exhibitions in Singapore. STB will provide assistance to these entities, including facilitating government liaison and industry connections.

Joint Promotion Efforts: Both parties will strengthen publicity efforts and promote international exhibitions in key economic sectors where the two countries share synergies in, such as advanced manufacturing, clean energy, technology and innovation and healthcare. This aims to support Singapore and Chinese enterprises expand international cooperation and enhance their global presence.

Deepening MICE Exchange and Cooperation: Both entities will also promote knowledge exchange and explore in-depth cooperation in shared focus areas like sustainable development, digital transformation, and talent cultivation within the exhibition industry.

“The signing of the Memorandum between the CCPIT and the STB is an important measure to deepen China-Singapore cooperation in the exhibition industry. It holds great significance for strengthening industrial chain ties between China, Singapore and Southeast Asia and boosting regional economic prosperity,” said Mr. Wu Shengrong, Director General of the Exhibition Management Department (Office of International Exhibitions Bureau and World Expo Affairs) of the CCPIT. “It is anticipated that through the practical cooperation between our two institutions, positive contributions will be made to deepening exhibition cooperation in key industries and promoting the development of China-Singapore economic and trade relations,” he added.

“This partnership with the China Council for the Promotion of International Trade (CCPIT) represents an important initiative for the Singapore Tourism Board (STB) in deepening international business events cooperation,” said Mr Poh Chi Chuan, Executive Director, Exhibitions and Conferences, Singapore Tourism Board. “We look forward to welcoming more Chinese organisations participating in exhibitions held in Singapore. As a hub for innovation, technology and research, Singapore serves as a trusted and efficient gateway to the fast-growing Asia Pacific region, connecting partners to strategic business networks and collaboration opportunities while enabling meaningful engagement that drives lasting impact.”

With Singapore's strategic location and established infrastructure combined with China's significant market presence across these sectors, this collaboration is expected to generate substantial benefits for the regional MICE ecosystem whilst creating valuable platforms for Chinese enterprises to showcase innovations and forge partnerships throughout Asia Pacific.

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About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.