Tourism Industry Conference 2022

About TIC 2022

Tourism Industry Conference (TIC) 2022

Expressing optimism about tourism reopening, Singapore Tourism Board (STB) focused on directing collective efforts towards recapturing international travel market share. Our overarching theme, "Gearing Up for Tourism Recovery," reflected our commitment to leading the way for Singapore, becoming a frontrunner in the region to seize pent-up travel demand.

Key Highlights from TIC 2022

Welcome Address by Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth, Mr Alvin Tan

Mr Alvin Tan, Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth, commends the resilience of Singapore’s tourism industry during the pandemic. He outlines various support initiatives aimed at facilitating seamless travel and underscores the importance of reopening safely. Mr Tan also introduces plans to enhance Singapore’s appeal as an attractive destination by promoting sustainable and wellness tourism, including the launch of the Tourism Sustainability Programme.

Presentation by Chief Executive, Singapore Tourism Board, Mr Keith Tan

Mr Keith Tan, Chief Executive of the Singapore Tourism Board, thanks partners in the tourism industry for their resilience during the pandemic and outlines the path forward. He emphasises the need to differentiate Singapore through unique services and experiences. Key initiatives include ramping up the SingapoReimagine international recovery campaign, promoting sustainability and wellness tourism, and enhancing business tourism. Mr Tan also calls for increased innovation, collaboration, and capability building to secure Singapore’s position as one of the world’s most innovative and well-loved destinations.

Read the full speech here.

Singapore: Reopening to the World – Plenary Session 1

Ms Juliana Kua, Assistant Chief Executive (International Group), Singapore Tourism Board, moderates a panel on Singapore’s efforts in reopening to the world. Joining her on the panel are:

• Mr Glenn Maguire, Principal Asia-Pacific Economist, Visa

• Mr Campbell Wilson, Chief Executive Officer, Scoot

• Mr Caesar Indra, President, Traveloka

The panel addresses post-pandemic travel recovery, stressing the need for seamless, stress-free experiences and high service quality. They underscore the importance of technology and partnerships to attract travellers and urge industry stakeholders to innovate and boost product discoverability through digital platforms and social media in preparation for recovery.

Reimagine Marketing for Recovery: Balancing Reactivity & Longevity – Plenary Session 2

Ms Jessica Berger, Vice President, Innovation, Publicis Media, opens with a presentation discussing challenges and opportunities in reinventing the tourism experience and reimagining marketing for recovery.

Following the presentation, Mr Chang Chee Pey, Assistant Chief Executive (Marketing Group), Singapore Tourism Board, moderates a panel on reimagining marketing for post-pandemic travel recovery. Joining him on the panel are:

• Mr Arthur Kiong, Chief Executive Officer, Far East Hospitality

• Ms Jessica Berger, Vice President, Innovation, Publicis Media

• Mr Benjamin Tan, Deputy Chief Executive Officer, Commercial, Mandai Wildlife Group

• Mr Ken Mandel, Regional Managing Director, Grab

The panel examines travel trends shaped by pandemic-related shifts in consumer behaviour, highlighting the need for innovation through differentiated offerings and sustainability efforts. They address privacy concerns in marketing and the roles of the metaverse and augmented reality in creating immersive experiences.

They stress the importance of authentic marketing and building trust with customers to navigate the evolving travel landscape effectively.

Breakout Sessions

For more information on the Breakout Sessions conducted by STB’s Regional Offices, please reach out to them.

About the Tourism Industry Conference

The Tourism Industry Conference is organised annually by STB as a collaborative platform for the tourism and travel sector to discuss strategies and opportunities for the sector moving forward.

Past TIC Conferences

• Tourism Industry Conference 2021

• Tourism Recovery Dialogue 2020