STA

ABOUT

The Singapore Tourism Accelerator (STA) is the industry’s gateway to innovation and tech transformation and provides our stakeholders the opportunity to work with promising technology startups or scaleups that can power the travel and tourism industry.

This programme is organised by the Singapore Tourism Board (STB) as part of our Tcube initiative.

STA looks out for scalable tech innovations to develop and adapt to future-proof the travel and tourism sector, and help tourism companies drive greater user experience, power inventive tech-enabled concepts, address manpower productivity and overall contribute to destination attractiveness.

STA supports selected tech companies towards building valuable partnerships with key tourism stakeholders, with its focus on scoping and implementing industry-startup pilots that can be proliferated to the rest of the tourism sector. The programme also provides showcase opportunities for further engagement with the sector and media exposure.

WHO SHOULD APPLY

Travel and tourism are broad industries powered by a wide array of solutions. We are looking for promising startups and scaleups that can drive one or more of the following objectives (this list is non exhaustive):

Manpower Management

• Optimising manpower management including dynamic rostering and scheduling of staff, improving staff training and staff productivity, improving safety and efficiency of elderly employees

Data Management

• End-to-end understanding and management of tourism businesses’ sustainability data and performance  

• Streamlining data management processes or systems for business intelligence and decision-making

Crowd Management

• Reducing overcrowding and managing crowds efficiently particularly in peak periods, including understanding crowd movements and compositions in real-time, queue management and provision of real-time information to visitors

Sustainability Technology

• Accurate, hygienic and efficient waste segregation, tracking and measurement to drive waste reduction in tourism businesses

• Optimising energy consumption while meeting guest/visitor needs and within unused spaces 

• Carbon emissions management systems with monitoring, predictive and analytical capabilities

Experience Enhancement

• Improving customer service in a resource-efficient manner by enabling high-touch resolution of customer queries and needs

• Deepening insights on visitors/customers in real-time and on-site to improve customer experience and satisfaction

• Creating more inclusive and accessible services/experiences across the visitor journey to cater to customers with different needs 

• Enriching the visitor experience through increasing flexibility and customisation during the visit

• Increase revenue and relevance of tourism businesses through delivering personalised content, experiences and recommendation to guests/visitors across the user journey

Automation & Robotics (including productivity solutions)

• Generating productivity gains and cost savings for tourism businesses by implementing innovative automation and/or robotics solutions

• Reduce resource wastage through efficient tracking and monitoring of asset movements and accurate inventory management

VERTICAL EXAMPLES:
Cloud computing/business analytics, marketing tech and CRM, HR and e-learning platforms, hospitality robotics/automation, multi-platform UI/UX, VR/AR applications, contactless solutions, social distancing and crowd management technology, sanitation and hygiene innovations, data analytics, IoT solutions, sustainability technology, wearable technology, Natural Language Processing, cognitive technologies – biometric recognition/wayfinding, etc.

TARGET STAGE:
Global and local startups and scaleups are encouraged to apply, where companies with some customer traction and monthly recurring revenues are preferred. The programme focuses on piloting a tech solution in collaboration with one of Singapore’s highly regarded tourism and hospitality players. Specifically, we are expecting the collaboration to feature the customization of the solution to the partners’ needs may it be to a new use case, a new market or a new feature for an existing use case. 

Global startups/scaleups with a keen interest on market and expansion opportunities in Singapore are greatly welcomed!

PILOT WITH INDUSTRY LEADERS
Selected companies for the programme will work closely with industry partners to design, launch, and measure the success of actual pilot projects.

To date, the Singapore Tourism Accelerator has supported almost 60 pilot projects with Industry Partners across the Hotels, Attractions, MICE, Integrated Resorts, Travel Agents, Retail and other tourism verticals.

HOW TO APPLY
Applications are currently closed. Watch this space for our next cohort enrolment! 

CONTACT INFO
Email: innovation@stb.gov.sg

Our Industry Partners