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Joint Promotion
Expand your business reach and impact with these joint promotion opportunities.
Last updated 4 December 2024
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Work with trade partners on joint B2B and B2C campaigns for European travellers
Singapore Tourism Board (STB) Europe works with a number of different trade partners, such as Tour Operators (TOs), Travel Agencies (TAs), Online Travel Agencies (OTAs), Airlines, and Global Distribution Systems (GDS) to promote Destination Singapore to European travellers. We are calling for interest from Singapore hotel industry stakeholders for an opportunity to work with trade partners on joint B2B and B2C campaigns.
Objectives
Joint B2B or B2C promotions to drive European visitors to Singapore.
To offer European travellers an incentive to stopover in Singapore.
Details of the Promotion
STB Europe will facilitate introductions and conversations between our trade partner and Singapore hotel stakeholders.
Interested Singapore stakeholders can provide attractive rates for a stopover product (a 48-hour stay) to these partners.
For any queries or to register your interest, please contact Anisha Singh, Senior Manager, STB London at Anisha_singh@stb.gov.sg.
Work with Amadeus GDS to promote Singapore to European travellers
STB Europe has established a partnership with Amadeus, the GDS platform, to promote destination Singapore to European travellers. We are calling for interest from Singapore’s hotel industry stakeholders for an opportunity to work with Amadeus GDS.
Objectives
Joint B2B promotion to drive European visitors to Singapore through the travel agent networks on GDS platform.
To offer European travellers an incentive to stopover in Singapore.
Details of the Promotion
STB Europe will facilitate introductions and conversations between Amadeus and Singapore hotel stakeholders.
Interested Singapore stakeholders can provide attractive rates for a stopover product (24 to 48 hour stay) to travel agents through Amadeus.
STB will be promoting the destination via banner ad placements within the GDS with a call-to-action to click through to a landing page where Amadeus will host the hotel product deals.
For any queries or to register your interest, please contact Anisha Singh, Senior Manager, STB London at Anisha_singh@stb.gov.sg.